Monday, February 28, 2011

Rokit Fuel review and giveaway.

Every once in a while I have the good fortune of being introduced to a truly awesome product through this blog, that I continue to use long after my review has started to collect Internet dust out in my archives.


One such product is Rokit Fuel. A few weeks ago I was sent some samples of this "endurance fuel for athletes" and, friends, I am hooked. I love the stuff!
What the heck is Rokit Fuel, you may be asking. Well, Rokit Fuel is a line of cereal and energy mixes that are designed to be taken on the road with you, for convenient refueling whether you're tackling a long run, enjoying a hike or just driving around town with the kids. From the web site:
Rokit Fuel Energy Mix comes in a handy single serve pouch that you can take almost anywhere.  It fits neatly into pockets, backpacks, briefcases and carry-ons.  Simply add enough warm or cold water to the pouch to moisten the Rokit Fuel by massaging with your thumbs, then squeeze the Energy Mix into our mouth as you would an energy gel or GoGurt.  It’s that easy.  No spoon.  No mess.  No problem.  And the all natural energy you get from one serving will give you sustained nutrition for several hours.
Rokit Fuel Cereal Cups are almost as handy as our Energy Mix.  Take along a cup to work, on the plane or into the great outdoors.  Add warm or cold water or milk and you’re set.  No cooking or waiting necessary.  Spoon in the goodness and feel your body say thank you for taking good care of me.  The serving size of our cereal cups is generous for a full meal. 
I tried both the cereal cups and the energy mix. Since I'm in the middle of half-marathon training, I decided to give Rokit Fuel a real test and try it out before some tough runs. The first up was speedwork. I had mile repeats on the schedule and was dreading them (interested? You can read about them over here.). I ate a pouch of the Pumpkin Chocolate Rokit Fuel about an hour before my run. To eat it, I opened the pouch, poured a little water into the mix (which looks a lot like muesli) and worked the water around to moisten it. Then, I ate away. 

Ho -- wow. Yum. I certainly started with the right mix because Pumpkin Chocolate Rokit Fuel is delicious! Oh, so tasty!

Now, if you didn't pop over to my other site to read about that speedwork, I'll let you know that I nailed it. I ran those mile repeats with no problems. I'm not saying it was all due to the Rokit Fuel but I will say that eating Rokit Fuel an hour before a hard workout didn't cause any stomach issues and, in fact, it gave me good energy for some hard running.

I next used Rokit Fuel before an 11 mile run and had the same experience -- no stomach upset just good energy. For that run, I tried Spice Cookie and it was tasty too.

Since those two hard workouts, I've eaten Rokit Fuel after a few runs to refuel and I've tried the cereal cups for breakfast. Both have worked out well. Although, my three-year-old would disagree. He was very interested in trying out the cereal cups so I let him try one and he didn't like it. But, I don't really think he's the target market :-)

One way that I really enjoy the Rokit Fuel cereal is mixed with plain yogurt. I have found that the thickness of the yogurt balances the flavor and many textures of the Rokit Fuel cereal.

Now, let me say that I have only tried Rokit Fuel in my home -- the idea behind the energy mix is that it can be eaten on the run or hike or slopes or what have you. I don't think I could eat it when I'm on the run because I need something much quicker -- I can't stop to open the pouch, pour in water, mush it up and then consume it. For fueling on the run I'll stick to what I currently use. However, I really like it for before and after runs and I can totally see how marathoners, ultra-marathoners or people who like to stop while they are running could like it for during runs. 

OK, so it tastes good and it works well before runs but what's in this stuff? Whole foods! Here's a look at what is in my favorite flavor, Pumpkin Chocolate:

INGREDIENTS: ROLLED OATS, RYE FLAKES, PURE CANE DARK BROWN SUGAR, PUMPKIN FLAKES, FLAX SEED, DARK SEMI SWEET CHOCOLATE CHIPS, PECANS, DATES, SUNFLOWER SEEDS, OAT GROATS, WHOLE WHEAT, PEARLED BARLEY, ALMONDS, SESAME SEEDS, BEE POLLEN, CINNAMON, SEA SALT, MACA ROOT, GOTU KOLA, NUTMEG, CLOVES.Nutrition Facts Serv. Size: 2.2 oz. (64g), Servings Per Container: 1, Amount Per Serving: Calories 230, Calories from Fat 70, Total Fat 8g (12% DV), Saturated Fat 1g (5% DV), Trans Fat 0g, Cholesterol 0mg (0% DV), Sodium 75mg (3% DV), Total Carbohydrates 35g (12% DV), Dietary Fiber 6g (24% DV), Sugars 10g, Protein 7g, Vitamin A (40% DV), Vitamin C (4% DV), Calcium (6% DV), Iron (10% DV), Percent Daily Values (DV) are based on a 2,000 calorie diet. 
You can read about what is in the other flavors (including Holy Pinole, Spice Cookie, Stud Muffin and Cherry Almond and Chocolate Dream cereals) on the web site

To buy:

You can order Rokit Fuel from their web site HERE and you can search for a local retailer HERE

The giveaway:

Yay! Since I love this stuff so much I super happy that the nice folks at Rokit Fuel have offered to give away a sample pack to one lucky reader!
To enter:

If you would like to give Rokit Fuel a try, leave me a comment and let me know!

Additional entries:

As always, you can gain a few additional entries (leave one comment per entry for the additional ones to count):
  • Follow this blog, or let me know that you already do (leave a comment)
  • Follow my other blog, or let me know that you already do (leave a comment)
  • Become a fan of The Happy Runner on Facebook, or let me know that you already are (leave a comment)
  • Become a fan of Rokit Fuel on Facebook (leave a comment)
  • Let me know what kind of fuel you currently use for long runs (or other exercise) (leave a comment)
  • Link to this giveaway from Facebook or Twitter (do as often as you'd like, just leave a comment  each time)
  • Link to this giveaway from your blog (leave a comment with the url)
This giveaway will run through Monday, March 7th at 11:59pm EST and the winner will be announced on Tuesday.

Good luck!



Review/giveaway disclosure: I received samples of Rokit Fuel to try out. I was not otherwise compensated and the opinions expressed are entirely my own.




80 comments:

  1. I follow your blog and love it :-)

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  2. I currently use Powerbar gels on my long runs, but these look SO much better!

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  3. Mmm! I would love to try Rokit Fuel!

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  4. I follow your other blog, too.

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  5. I'm a fan of yours on Facebook.

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  6. I currently use Shot Bloks for fuel during my long runs.

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  7. Posted to my blog:
    http://www.runzoerun.com/p/giveaways.html

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  8. I use Powerbar gels on my long runs, but would love to try these! They sound much better.

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  9. I'm a follower of your blog. Interesting giveaway...I'd love to try this out.

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  10. I also follow your other blog.

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  11. I usually have PB with bread and/or a banana before running. Then I'm a fan of Hammer Nutrition products for on the run fueling.

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  12. I'd love to try Rokit, it sounds especially convenient and tasty for mornings on the run :)

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  13. And I follow you on my Google Reader!

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  14. Ooh, I'd love to try some! Thanks for the chance to win!

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  15. I follow your other blog via GFC.

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  16. I eat a banana and peanut butter before and chocolate milk after. I don't generally fuel while running, I tend to throw up. :)

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  17. i would love to try it, training for my first olympic tri and this sounds like a great fuel option

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  18. I follow this blog and would love to try this!!

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  19. I'd love to give Rokit fuel a try.

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  20. linked you to my blog: http://ontheroadtotheskinnyme.blogspot.com/

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  21. I would love to try Rockit fuel and I am following your blog. Thanks!

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  22. i am always interested to try new quick and tasty ways to fuel up before and after workouts

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  23. i follow the happy runner blog. and just a heads up your link to the happy runner blog isn't working.

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  24. currently i am using chocolate GU before and during long runs and bananas and chocolate milk post run.

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  25. i linked back

    http://www.ericarunning30.com/2011/02/weekend-round-up-abcs-of-me.html

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  26. I also follow your other blog.

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  27. I usually like a bagel or english muffin w/ PB & jam before a long run... sometimes oatmeal and/or a Clif Bar!

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  28. Just sent a friend request to Rokit Fuel on FB

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  29. Currently I fuel up with Gu. I wouldn't describe it as "delicious."

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  30. I posted a link to this giveaway on my "giveaway side bar" on my blog.

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  31. I would LOVE to try Rokit Fuel!!

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  32. May Canadians enter? I'd love a chance to try Rokit Fuel.

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  33. I'm a follower of your blog!

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  34. I am linking you to my blog, http://kansasrunnerblog.blogspot.com today!

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  35. I currently use clif gels or blocks

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  36. This stuff looks great, I'd love to try it!

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  37. I like Gu and Sharkies for long runs. I usually like to include some other options for really long runs -- like pretzels or crackers, just to help balance all the sweetness!

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  38. Sounds yummy, I'd like to try it.

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  39. I follow your blog via Google Reader

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  40. I follow your other blog too!!! Via Google Reader!

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  41. On my long runs, I use Gu gel, but I'm open to try new things!

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  42. I just "Liked" you on Facebook!

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